7035智慧树知到《解密市场营销（双语）》章节测试答案4506

智慧树知到《解密市场营销（双语）》章节测试答案,智慧树 知到 解密市场营销的答案如下：
智慧树知到《解密市场营销（双语）》章节测试答案
第一章

1、 Which of the following statements are correct?

A:Ethics are a set of moral principles that guide attitudes and behaviour.

B:Ethics are a set of rules.

C:Ethics are subjective and imprecise.

D:Ethics depend on social, cultural and individual factors.

答案: Ethics are a set of moral principles that guide attitudes and behaviour.,Ethics are subjective and imprecise.,Ethics depend on social, cultural and individual factors.

2、 Which of the following would be considered a partner in the formal definition of marketing?

A:Retailers who sell an organisation’s products

B:An organisation’s supplier of raw materials

C:Customers

D:An advertising agency who writes the copy for an organisation’s television commercial

答案: Retailers who sell an organisation’s products,An organisation’s supplier of raw materials,An advertising agency who writes the copy for an organisation’s television commercial

3、

Stakeholders of an organisation could include: __.

A:

owners

B:

shareholders

C:

employees

D:

customers

答案:

owners

,

shareholders

,

employees

,

customers

4、 Which of the followings are about marketing ethics issue?

A:Advertising junk food on children’s television

B:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it

C:Increasing the price of a product due to increased customer demand and limited availability

D:Failing to inform consumers of known potential risks of using a product

答案: Advertising junk food on children’s television,A salesperson exaggerating the benefits of a product to persuade a customer to purchase it,Failing to inform consumers of known potential risks of using a product

5、 Which of the followings are potential benefits of an organisation acting in a socially responsible manner?

A:Good publicity

B:The generation of goodwill

C:It can attract future employees.

D:It can encourage consumers to support the organisation.

答案: Good publicity,The generation of goodwill,It can attract future employees.,It can encourage consumers to support the organisation.[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16]  下一页